WHAT’S THE NATURE OF REALITY?
WHO ARE WE?
WHAT ARE WE DOING HERE?
Hi, who are you?
On this site we’ll explore the nature of reality from both a scientific and a personal perspective. It has the potential to turn your world upside down and give your life a deep purpose.
Okay, that may sound a bit overwhelming, but no worries, we’ll take it in gentle steps. But before we move forward, who are you and how would you like to approach this site?
Life as an Avatar
Have you ever had the feeling that you’re in the middle of a game, trying your best to make the choices that will propel you forward so you progress? A bit like the movie The Truman Show. And behind the scenes there is a producer who gives you challenges and rewards.
“Wow, is this an indication that we are living in a virtual reality?”
“Well, it is getting difficult to argue against that possibility. Come on, let’s find out more.”
Reality is information
Quantum physics experiments suggest that we and our reality are just as digital as our technology. It seems to consist of information and exist only through our minds. Sounds tricky, huh? But it seems to work like this: we receive information through our senses that we interpret based on who we are. This in turn creates the impression that we exist in a physical world. It would mean that our physical reality is simply an illusion, just like Einstein said almost a hundred years ago. However, now we’re in the 21st century and we are just about to reveal facts that have the potential of taking humanity though a paradigm shift that can lead to a better ’virtual world’.

Ladies and Gentlemen, it’s time to introduce Physicist and Consciousness researcher Tom Campbell
My Big TOE – A Theory of Everything
Tom Campbell has developed a scientific theory about consciousness—My Big TOE. And No, it’s not about a virtual big toe. You see, TOE (Theory Of Everything) is a well-known concept within physics, a sought-after theory that explains science and its paradoxes from the big picture. Campbell’s TOE builds upon 40 years of research and enables a new way of thinking about reality—a new way of understanding physics, as well as understanding who and what we are, and why we are here. His model of reality represents a big picture perspective that unites the objective and subjective worlds of mind and matter, physics and metaphysics, normal and paranormal, secular and religious …. and leads to both a better, more comprehensive physics and a more peaceful, giving, and loving approach to life.
Campbell and his research team has published a series of peer-reviewed quantum-physics experiments in the International Journal of Quantum Foundations, that have potential to provide evidence that our reality is virtual and therefore information based.
The Avatars and the players
Let’s take a first step into the game. If our reality is information based it would mean that our bodies and our reality are virtual, in other words our bodies are the Avatars. Well, then the question arises, Who are we then and who are the players? Since the Avatars exist in this physical reality, it’s logical that the player and the game-server exist outside our physical reality, for that is the way a virtual reality works. So, if the players and the server are not physical, what are they? And what are we? Campbell’s model suggests that both the players and the server are consciousness. That would mean that every human in form of consciousness is logged on to an individual data stream that comes from a server. This data stream defines our Avatar and our reality via our senses; we receive and interpret information that makes us see, hear, smell, taste and touch. Consequently, we as consciousness, experience that we have a body in a reality. From this perspective, it is not our virtual brain but our consciousness that is the player and that makes decisions about having pizza for lunch or whether we will cancel our subscription to Netflix. Not only that, this view even explains the problem that the brain does not seem to produce consciousness.
Okay, it’s time to turn the fundamentals upside down to see if this theory can give humanity a new perspective that can lead to a more peaceful, giving, and loving approach to life.
The purpose of life
A virtual reality is always created by digital information. This would entail that consciousness consists of digital information and acts as the underlying system that generates our reality. Campbell refers to it as a conscious, evolving, social, limited, not perfect information system that we are all a part of as individual units in constant interaction. Now, let’s stop for a moment to reflect on an essential question: how does an information system survive and develop? The answer is obvious once you hear it: by creating information! And we are now approaching the probable source of our existence—information in evolution. Can it be that Campbell’s theory answers the big question about the meaning of life? Perhaps we can discern a purpose that has to do with inner growth, which in addition seems to contribute to the evolution of a gigantic conscious information system of which we are all a part. In this line of reasoning there is a probable explanation as to why our reality seems to be designed like a game that delivers challenging experiences. Well, they trigger us to make choices and experience the consequences of those choices, which makes us evolve, or level up as gamers say. Can it be that choices that creates coherence and collaboration and has to do with caring, make us grow and facilitate the evolution of our consciousness? From a functional perspective we would then create information in the underlying consciousness system. And if we turn that around, egoistic, unhelpful, fear-based choices wouldn’t only cause a mess in our virtual reality, but also in consciousness, of which we all seem to be a part of.Okay, what would you say if you got the following offer:
Give away one minute of your life, and during this minute you will live 10,000 compressed lives. Each life will be 80ish years long, and these lives come together to strengthen all your positive attributes so you really get your true self at your full potential. You would get rid of all the fear that creates irritation, insecurity, stress, negativity, worries, judging etc. Instead you would become empowered, loving, confident, happy, caring, grateful and patient. Would you say yes to such an offer? This is of course a way of taking virtual reality to its extreme, but if we had the technology to do this, we would, right?You may want to read the above section a few more times, since it’s way more trickier to swallow and digest than a lovely chocolate bar.

Don’t believe anything

Could it be that Socrates wisdom builds the foundation of an exploratory approach? It would of course mean that we’d had to equip ourselves with a lot of courage, persistence and motivation, and leave the black-and-white categorical thinking to enter a gray zone. We would even have to leave our belief in how everything works. On the other hand we would be free to seek new knowledge and try it out in our lives. We would live with both questions and uncertainty until we found answers that would move us forward. We would not distinguish knowledge as true/false or right/wrong. We would see the stuff we encounter as more or less likely. Instead of fighting about who is right or wrong we would ask questions, share information and discover things together with others.True wisdom comes to each of us when we realize how little we understand about life, ourselves, and the world around us. Socrates
“My name is Titti Nordieng. I’m an ordinary woman who has explored Campbell’s reality model for several years. It has actually worked out so well that I find it crazy not to tell you about it. As a matter of fact it’s been an awesome life changer.”
”I run my own business in Ninetyfive AB. I am a university-trained communicator and a certified coach. I also share my discoveries exploring the nature of reality on social media and in my books.
I hope that this site will give you inspiration and motivation to take a metaphoric step into the game, and maybe discover a new way of approaching your life. You may find a life style that has a tendency to move inner growth and caring for others to the top of your bucket list and give your life a deep purpose. 🙂 Just let me know if you want to engage me to share this information in another context. We would take a deeper look at Campbell’s reality model to see how it applies in our lives. Use the links below to get in touch.And please feel free to connect with whatever you’d like to ask or share!”
Life guides
These life guides focus on a few application areas of this reality model; they offer a way to get started with your own explorations.
Blog – Life as an Avatar
In this blog we play the game, and step by step we find out how it applies to our lives. The blog is originally in Swedish – translation is available.
- Kan man plocka strumpor utan att bli irriterad?De där strumporna … de hamnar överallt. Prickiga, stinkande, randiga, smutsiga … en gång låg det till och med en strumpa på lampskärmen! Men var kommer den där irriterade skavande känslan ifrån egentligen? Och har den verkligen med strumporna att… Read more »
- Kan en riktig skräckis vara meningen med livet?Hur kan ett nytt perspektiv på verkligheten förändra våra liv? Vi kanske kan skönja ett viktigt uppdrag som handlar om att ta hand om vår personliga utveckling. Och tänk om den faktiskt bidrar i evolutionen av ett helt medvetenhetssystem vi… Read more »
- Artikel i NEWSVOICE – Tom Campbells banbrytande verklighetsmodellTitti Nordieng skriver om Tom Campbells banbrytande verklighetsmodell Read more »
Book
In Titti Nordieng’s coming book we will explore what the consequences of a new reality model mean to our lives. We will go beyond quantum physics, religion, and current science and peek into a new paradigm (current thinking within science). A paradigm that can give us the big picture of how everything works together.
In this book we will see how we, by the choices we make in our daily life, can contribute to the evolution of consciousness and a better virtual world.
Feel free to check out the first draft of the script and provide your feedback. It will be translated to English when completed in Swedish.

Press clippings
The content of this site is based on Titti Nordieng’s personal interpretation of Tom Campbell’s reality model My Big TOE. Use the social media links in the section about Campbell’s reality model to learn more directly from the source.